CollaborationOne of the biggest mistakes Business people make is that they float through life without truly knowing what it is that they want to achieve and they think being busy is a sign of Success, when the opposite is true. Success comes to those of you that apply yourself to working ‘ON” the Business and outsource the tasks you can get others to do to ensure you maintain the Focus and Vision necessary to grow your Business.

Just think what would happen if you get in your car and you don’t have a destination in mind. You will waste a lot of time, money and energy just driving around. And sure, you will end up somewhere but wouldn’t it be better to take a few moments and actually plan on where you want to go?

 The flip side of the coin are those Business people that not only know their outcome but strive to make sure that nothing will ever stand in the way of achieving their goals.

 By getting clearly articulated goals, you know exactly what you’re seeking, and also know…

  • When progress has been achieved
  • When you’re off track
  • What’s needed to get there
  • What to look for
  • For success, what the evidence of success is…

When you are setting the outcome you want to achieve in Business the most important thing is to focus on is what you WANT. This may seem obvious, however, this is the time to set powerful goals that you will FOCUS on. The outcome needs to be measurable and stated in the positive. This enables the mind’s eye to see where it needs to go and what it needs to achieve.

When setting the outcome, Stephen Covey says: “Begin with the end in mind” Decide what you want and believe that you will get it. This first step of knowing your outcome will help you make a great impression. Once you decide, you need to feel it in your bones, it will change your character and you will walk taller.  Think about what you want and then take action!

Why do I want this outcome?

This is the most important question you can be asking yourself. So important, in fact, that you won’t find satisfaction unless you can adequately answer this question with a high level of detail. Another way to ask this question is to ask yourself;

What is the purpose of my outcome?”  This question is the why behind the what—the purpose behind the outcome.

Your purpose gives you the leverage you need to keep going, especially when you reach a roadblock. Without this leverage, it’s easy to get excited about a new idea but quickly fall flat on your face because you no longer know why you wanted your outcome in the first place (i.e., you’ll lose interest). You might have that initial ambition, but you must also find enough leverage to take you the distance.

You see, sometimes we want a specific outcome, not knowing why we desire that outcome. Perhaps you want to make a Million dollars. OK fine, but why do you want to make a Million dollars? “So I can feel secure,” you might say. OK, but can’t you feel secure without earning a Million dollars? Of course you can. So your real outcome in this case isn’t to earn a bunch of money; your outcome is to feel secure. There’s nothing wrong with earning money, but you needn’t rake in an exorbitant, arbitrary sum to make you feel secure.

To put it simply, you have to be willing to change your outcome so that you have a good enough reason to see it through.

Here are a few Tips To Consider:

  1. Always link what you want to achieve with what you consider your purpose in Business is to be.
  2. Link HUGE amounts of fun to what you want to achieve… Anything that seems like hard work is less likely to get done
  3. Dairise what you want to do… don’t dream it, plan it
  4. Take responsibility for what you want to create… anything that relies on others to change is less likely to be achieved
  5. Take action each day… even the smallest step will move you closer to your desired outcome!

So How Do You Set Your Outcome?

The most important thing that you want to keep in mind when setting your outcome is to focus on what you want.

This may seem obvious, but many times when working with clients to set powerful goals and outcomes people are mainly focused on what they don’t want.

They will say things like, “I don’t want to be in debt anymore.” Or they may say, “I don’t want to be working with this low-paying client anymore.” These people surely have good intentions behind those statements but both are focusing on what they don’t want.

A much more powerful way to set their outcomes would be to say: “In the next 3 months I will secure 5 high end client’s which will cause me to cash positive.” Notice how that outcome is measurable (3 months, 5 client’s) and is stated in the positive. This will enable your “mind’s eye” to see where it needs to achieve.

Set Your Outcome Now

So now that you know the main rule you should have in all areas of your Business is to have an outcome, try it on for yourself.

Simply take one area of your Business–whether it is your Marketing, Sales, Operations or something else–and set an outcome that is stated in the positive.

Take just few minutes right now and focus on a positive outcome in one specific area of your Business. Some people like to write it down while others find it beneficial to spend some time envisioning their success in the future.

The Ultimate Success Ingredients:

  1. Know the outcomes you want to achieve
  2. Take action – even just one step – every single day
  3. Notice the results your actions are getting – are your actions moving you in the direction you want to go?
  4. If what you’re doing isn’t working, change what you’re doing – be as flexible as possible in achieving your goals

Just this simple exercise will empower your subconscious mind to lead you to your outcome!

Congratulations on taking this step to building the Business that you want!

Do you have the Vision for success that you need to achieve your goals? Now is the time for you and I to get connected to ensure you have the Success and Lifestyle you are working towards.

Secure your time now!  Make your appointment to Unleash your Vision to be the Leader within your Business that inspires and motivates.

Stop Selling, Start Connecting With Marketing That Attracts


Peter Blasch

PS. Are you a Follower or a Leader?