The question is: “Do your potential customers notice you?” Are you talking and no one is listening? The Implementation of Customer Service Strategies is essential for Business Growth.
The number One key to Business Success is having an abundance of Customers. Maverick mentoring For Business is focused on working with you to build your client list. Then developing the Strategies for communicating with your client’s.
The Blog posts over the previous weeks have been focused on your customers. Customers love to talk and share with their friends and acquaintances about their experience with businesses. These talks will either be a boost of popularity or the death blow for a business. Depending on whether the experience is a good one or a bad one.
It is very important for you to develop a marketing plan to effectively and efficiently retain customers by maximising their customer satisfaction.
Here are three action steps that businesses should follow to coordinate implementation of their Customer Service Strategies to achieve the highest possible impacts.
- Identify Your Avatar and Their Needs
The first step to successfully satisfy customers is to know exactly who they are and what they really want from your business. An Avatar represents the ideal client of your firm, the one all your marketing strategies and operations must aim to satisfy. Some questions to define an Avatar are:
- Where do they live?
- What do they like?
- What are their challenges?
- What are their fears?
- What excites them?
- Do they have a family?
- What do they want?
- Why do they need the product/service?
- What do they believe about their current situation?
- What do they wish they had more of?
A clearly-defined Avatar will make it easier for your business to penetrate the market and reach out to your customers.
Next, find out the needs of your target market. Customers’ needs can stem from and relate to lots of sources, for instance, accuracy of information, complaints, or prices/value. Contact Maverick Mentoring for a Consultation to identify your Ideal Client
- Determine What is Good Service
After finishing with Avatar and needs identification, it is time for business owners to look back at their business and determine the customer service standards for their firm. A bad list of standards will raise negative customer experiences, which will cause great damage to the business’s reputation and result in declining sales. Analyse and evaluate the current customer service of the business first, then continue to find out parts that are in need of improvements and form immediate solutions and policies to fix them. Conduct consistent review of product and service standards to make sure that they still satisfy the customers. Also, try to collect as much feedback from customers as possible, as it is the most reliable way for a business to know whether their strategies are working or not.
- Create a Procedure for Evaluating your Performance and Integrating Feedback
Like the name already said, every business should have a procedure to evaluate its performance and integrating feedback from customers. This must be done for the sake of the business if sustainable success is their final goal. Remember that while face-to-face communication may deal bigger impact, online services performance is also very important and should be look after closely. Some questions that you could use to evaluate your business’s performance are:
- Are you and your personnel friendly?
- Do you/they have excellent communications skills?
- Do you/they go out of the way to help a client?
- Do you/they listen completely and without judgment and reservation?
It’s cheaper to retain a customer than acquire new ones so maximizing customer satisfaction level is the most important priority for any business that wants success.
If you are wanting to increase your business’s customer retention level, contact Maverick Mentoring for Business for a FREE One-on-One Consultation.
It would be our pleasure to help you and your business to achieve your goals and be successful.
