Are your Customers raving about you? Is your Business growing through referrals?
Business growth and development is crucial. That may seem simple, however too many Businesses are not measuring their Success and for some they are not even aware of exactly what to measure.
Your Marketing plan must contain the strategy for Customer service. Business Coaching that focuses your business on success is paramount for Maverick Mentoring for Business.
In order to satisfy their customers, businesses have come up with various schemes and tactics to raise their customer service standards over the years. In this blog, we will walk you through the steps to build the best customers service system for your business to satisfy your customers’ needs and achieve the business’s desire business growth.
Customer service skills are incredibly important to the success of a business. A Business that possesses great customer service skills will give its customers delighted experiences. These will consequently prompt customers to recommend your business to their friends and acquaintances. These talks equate to free advertising for the business, which will eventually improve its reputation and raise great awareness.
However, business owners should also remember that while customers enjoy talking about their good experience with the business, it is also their pleasure to vent about their negative experiences. Thus, satisfying customers’ needs and demands is of utmost importance to every firm in the market place.
Definition: “Customer Service Standards”
A Customer Service Standards (CSS) list is a business’s defined set of customer service objectives and implementation that will help them to reach out to and retain their customers and clients. As the offers of businesses differ from each other, their CSS obviously will not be the same. A business’s CSS will be formed based on the needs of their customer base and the abilities of the business to serve them. CSS involves in everything that a business do towards their customers, from promptness in reply to requests, when and how gifts are sent, to deciding when and how to invoice the customers.
Implement Customer Service Standards
First, the business must rightly identify their target audience (Avatar) and conduct thorough market research to really understand what they want. Then determine the current customer service level of the firm is, and what must be done to improve or maintain the position of the business in customers’ mind.
Mystery shopping situations can help the business to get a real look at their customer service level. Through talking to customers and doing research, businesses should be able to identify core elements of their CSS and form some objectives and goals. Then, some brainstorming sessions between different levels of the business, including front-line staffs, should be carried out to gather as much ideas and advices as possible to construct the most versatile and effective list of CSS. This list will act as the base for systems and procedure forming processes later on to achieve CSS objectives.
Continuous Improvement
Last but not least, no matter how good a business’s CSS system is, it will need continuous improvement. Check how your business’s CSS plan is going regularly to see whether it still able to keep up with customers’ needs. If not, generate solutions and implement them immediately to prevent negative influences to the business. Finally, make these successful solutions and improvements part of the business’s everyday operation.
If you are a business owner needing help implementing your business’s Customer Service Standards, contact Maverick Mentoring for Business for your free one-on-one consultation. It would be our pleasure to inspire and help you to achieve your goals and be successful.
