You can sell anything you want to sell as long as you don’t sound like your selling. The art of selling is about passion. What is your passion? What is it that gets you passionate?
The other day I was walking through the park, where dogs can be off their leads. This big dog was coming down the path towards me with their owner and the dog was holding his lead in his mouth. It made me think, this is how we need to be conducting our sales, off and leads and not being lead around by what others are telling us. This is how we need to be running free and off the lead.
Selling that sounds like selling is selling, and that selling is second rate selling.
What is your goal? Is making money your goal? Then if it is, then learn how to sell, and learn to sell big, big products, programs consignments…etc. Now learn to be comfortable with it. Making the money your have set as your goal is not always comfortable, get comfortable with it later.
Improving your sales needs to become the practice of adopting new ways to become effective. This might not feel natural at first; however, if something can help or improve your situation then isn’t that something that is worth pursuing?
Now is the time to be off the harness and allow yourself to run free with the idea that it is OK to make money, it is OK to realise your goals and live the life that you are working towards.
As the salesperson, you need to stop wasting your time with and get involved with the opportunities that are there for you to make money from. When you are fighting with a partner spouse whoever. You want to get past the drama, drama is shit, shit is unnecessary tension, tension is friction and friction slows everything down.
Your job as a salesperson is to become the shit filter. If people could all get along then we would not need salespeople. As the salesperson you become the shit filter that buffers information between people to ensure they get the right message without all the shit that can get in the way of the sale. When you are dealing with a client you don’t get anywhere by being involved in the drama. Avoid the conversations with clients that deal with telling them how bad the competition is; there is nothing to be gained from these conversations. That is your job as the salesperson, to filter the shit and filter it clean.
You need to know your business; you need to know who your clients are and where they are. You need to see the opportunities and the bigger opportunities that are available for you.
This is about knowing your clients. If you know who they are then you can start to sell to them. They are waiting for you to engage with them so they can enjoy what you are providing.
