Being busy in Business is not the goal you should be aiming for. It is about working smarter and not harder.
At Maverick Mentoring we believe If you are busy and struggling to find enough clients’ then it is time to re-evaluate the design of the Marketing Strategies you are using.
In Marketing, you need to have a Lead Generation process in place that is working 24/7 for you. It is about the generation of consumer interest and inquiries into your products or services. These Leads are created for purposes such as list building, e-newsletter list acquisition or for sales leads.
To prosper in business it is essential to for you to have an ongoing stream of customers. These are both existing customers coming back and new customers starting their relationship with you.
Because Lead Generation is the first step of the sales process, both quality and quantity are important factors. Lead generation is the first step in the sales cycle. You must have a Sales Funnel that captures your clients’ attention and then provides a pathway for them to enter your Sales Process and become a client.
To be effective, you need to understand the Niche you are selling into and your target market. Then you can implement a strategy that will engage decision makers within your targeted market.
The question to be asking is: “Why is list building smart for every business owner?”
The answer is: “If you’re running an online business or brick-and-mortar business you NEED a way to stay in touch with your prospects and customers.”
Technology today allows us to be efficient and connected with our clients and new prospects. The problem is; if you are struggling to find clients and communicate with them the you are possibly using old methods they use are extremely inefficient.
Even if you’re the fittest athlete on the course, there’s no way you’ll win because your methods are working against you. To ensure that you always have new customers, you need to have an ongoing leads generating program as well as a process in place to convert these leads into customers. Then you must nurture these new people to ensure that they become loyal, lifelong customers of your business.
Let’s Start By Asking:
- “How do you stand out in the market place?”
- “How do you secure your leads?”
You must be Continuously Growing Your Customer Base 24/7. Because you are having a holiday, getting some rest working with clients…. Does not mean that you cannot be connecting with new clients. Have a go at answering these questions.
- Do I have a system in place for generating new leads/customers?
- Does my system generate customers for me even when I’m not working?
- Does my market place know where to find me 24/7?
- When potential customers find me, am I represented as the expert they need?
- Do I give potential customers a reason to join my community?
Were you answering Yes or No. If your answers were coming back as a No, what is it costing you right now to miss out on those new clients?
How frustrating is it that you cannot get the leads and Prospects that are needed to get you enough clients. Now is the time to be establishing your Lead Generation program.
A Lead Generation Marketing System has two functions:
- To predictably, profitably and consistently generate precisely targeted sales leads by tapping into a variety of media both online and offline with a unique message from your business
- To nurture, educate and motivate these sales leads so that over time they mature into customers
5 Tactics to Bridge the Online and Offline Sales Funnel
- Awesome Content that Motivates
- Contact Form that Collects the Appropriate Information
- Conversion Confirmation Page that Sets Proper Expectations
- Follow-Up Email that Continues the Conversation
- Call Script that Bridges the Communication Gap
With the lead generation tactics create an irresistible no-risk offer that prospects can’t refuse. The Godfather of direct response advertising, Claude Hopkins, said
“we should make our offers so irresistible that only a maniac could refuse them.”
Begin the conversation, create the Sales Funnel and allow your prospects to find you so they will become your clients.
Do you have the Vision for success that you need to achieve your goals? Now is the time for you and I to get connected to ensure you have the Success and Lifestyle you are working towards. Secure your time now!
Cheers, Peter
Inspiring Business Owners To Be Exceptional
PS. Stop Selling, Start Connecting With Marketing That Attracts
