In this new age of business where Social Media has taken over the communication and interaction between people, handling Social Media accounts effectively and efficiently is crucial for businesses who want to make it big in the market place.
Maverick Mentoring for Business helps your business to build a Social Media plan to achieve sustainable success faster.
Having a good online presence will help improve the image and reputation of the business, along with its products and services. In order to do that, Business must know how to appropriately handle their Social Media accounts using their available resources.
5 Tips To Get You Started
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Maintain Your Profiles
Having multiple Social Media accounts for your business is one thing, but it is still considered useless and wasteful if you are not able to update it with something that can appeal to your audience. Avoid having a dead Facebook profile and/or an outdated Twitter stream at all time. Make it a priority for yourself and your staffs to always keep the business’s Social Media presence fresh and attractive by posting often with valuable and entertaining information.
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Create a Schedule
A schedule will be very effective for businesses to manage their online presence. A spreadsheet can be utilized to plan ahead which days the business will promote their events and identify the amount of times a particular offer has been mentioned or promoted. This makes it easier for the business to collect statistics and analyse them later on to improve their future marketing strategies.
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Distribute Responsibilities
Designate the responsibility of managing the business’s online presence to one Social Media manager, who will work with a Social Media team to ensure seamless application of Social Media strategies. Or else, give more people in the business access to the company’s Social Media accounts to ensure maximum communication and engagement with customers, even after work hours.
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Always Include Links
All updates or posts across different Social Media platforms of the business should be linking or directing the readers to a web page with more information about that particular update. Preferably, the page the reader will be directing to is the official website of the business or a landing page that will allow the business to generate even more leads.
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Do More Cross-Promotion
For example, encourage your Facebook followers to follow you on Instagram by hosting giveaways for Instagram users who follow your business’s account only and spread word about the event on your Facebook timeline. This way, none of your social accounts will be deserted, which will add up to strengthen the business’s overall online presence.
Want to know more about Social Media strategies or need help getting your Brand on the Social Media map?
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