So how can your business stand out & preserve its “relevancy” on social media?
Advanced technology innovations have changed the way brands connect with their customers. Maverick Mentoring For business shows how Social Media has now become the new main way for businesses to interact with consumers (and vice versa). Also how to promote their products and services, and maintain relationships with their current customers.
It is unusual for a business these days to just have one social media account. Many businesses have chosen the path to establish themselves on as many Social Media platforms as possible to keep up with the rest of their industry and their competitors.
However, having lots of different Social Media accounts alone is not really a good or beneficial thing for a business if the business itself is not able to stay up to date and relevant in the social media scene.
Here are 3 Top Tips for maintaining a constant stellar Social Media presence for your Business:
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Customisation & Personalisation
From well-known sites such as Facebook or Twitter to a little more obscure sites such as Tumblr or LinkedIn, there are so many businesses on any given social media platform at the moment. For your business to stand out in front of a million dozens of other similar accounts, customize something to showcase your business that could catch the eye of the consumers and remind them of who you are.
Whether it’s a header, the location of your business or a picture of your staffs and products, the materials must have the ability to prompt a sense of familiarity to the customers so that they will be able to identify your business in the sea of social media.
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Create Engaging Contents
When selecting the contents for your social media accounts, make sure the content can be categorised into either educational or entertaining.
- Educational: provide valuable information and tips relevant to what your business is offering to the readers so that they can implement those into their daily life.
- Entertaining: anything that exhibit the business’s sense of humour. These posts are more likely to promote more engagement with the business and help the business to learn more about their customers.
If the content doesn’t fit into those two categories, it is not relevant to your business and would not provide any help for your Social Media presence. Sure, pictures of cats can be interesting to look at and might attract more traffic to your site for a while, but unless you’re a veterinarian or a pet hospital, those photos will just lower your business’s professionalism.
If you’re feeling unsure about a particular piece of content, ask yourself if you would like that post if it appears on your feeds. Your answer will be able to help you to make the final call.
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Maintain Consistency
Consistency is the KEY of social media. Being consistent with contents will help businesses to linger on longer in the minds of their customers. The more often you update your account, the more often you will appear in people’s news feeds, which boost your exposure greatly.
However, this does not equals to constant updates of nonsense just for the sake of updating. As stated above, anything you put on your Social Media accounts MUST be of high-quality and engaging every single time you post.
Want more information on social media or how to maintain a great online presence?
Contact Maverick Mentoring for Business NOW for your free 1-on-1 consultation and secure your ticket to success!
