Lead Generation

This is what every Business craves; A continuing stream of customers through the doors.  This is the sign of success for all businesses. Maverick Mentoring for Business can help Entrepreneurs & Business Owners to come up with efficient and effective business strategies where the customers and clients keep coming back and  your propel your business forward.

An ongoing lead generating system or program is needed to convert your prospects into actual customers and clients of your business.

Below are 15 questions you should ask regarding your Lead Generation process to help it going in the right direction.

  1. Is there any geographic region that your sales force haven’t covered yet?
    1. Is it possible to cover this area?
    2. How can you respond to inquiries from this area?
  2. What is the main/primary market for your product or service?
  3. Within the main targeted market, who is your target audience/customer?
  4. Are there any secondary markets for the product or service big enough to justify a custom-tailored version for promotional mailing?
  5. Can you describe your target customer in details?
  6. Are there other people involved in the purchase decision for this product or service?
    1. What are their roles? E.g. recommend the product/service, specify the product/service, give authority to approve the purchase, etc.)
  7. Must you reach all the prospects in your target market?
    1. Is it possible to generate your desired sales result by targeting only one or two key decision makers at each prospect location?
  8. How can you find out what should you be telling your potential customers or clients?
  9. Is it possible for the user to sample your product or service on a free trial basis?
  10. Are you offering your potential customers or clients free gifts, price discounts, free shipping, or any other kind of sales promotion for responding to your mailing? If not, why not?
  11. Does your sales force competent enough to generate more sales? If not, what can you do to improve the situation and ensure better handling of sales leads?
  12. Do you need to have face-to-face meetings with prospects?
  13. What happens when the promotional/lead generation mailing produces too many, or too few, leads?
  14. What is the conversion ratio (the percentage of prospects eventually make a purchase)?
  15. Should you be more intense (or go a little bit easier) with your follow-up mailings & phone calls?

For more information on Lead Generation and successful business strategies, contact Maverick Mentoring for Business for a FREE 1-on-1 consultation.

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