The rise of Social Media has been nothing short of phenomenal over these recent years. While it is still debatable whether the effects it bring are good or bad for Society, it is clear that Social Media has completely revolutionised the way we interact with each other.
Maverick Mentoring works with Business owners to establish great Social Media Strategies. To be Successful you must know exactly what it is you want to achieve.
Establish a set of Goals and Milestones along with relative timeframes. That way, it will be easier for you to keep track of your Social Media activities and the effectiveness of your strategies. Some examples of social media goals are:
- Increase awareness by 5% by June 2015
- Increase the credibility of the business’s brand
- Increase the reach to the business’s customer by growing the number of followers on Facebook by 2000 people
- Build the credibility of the Business’s Brand
Needless to say, Social Media has changed the way Businesses choose to interact with their customers. It is used to promote their products and services, and maintain their brands’ images. Businesses these days use Social Media to encourage more social interactions towards their brands from their customers.
The final aim is to create, grow and nurture a Social community filled with multiple ways for interactions between a business and all of its stakeholders. Solid Social Media strategies will cover all areas of the interactions with all the stakeholders of the business, and can be utilized to improve the business’s customer service system and marketing activities, which include PR, advertising and promotions.
The final aim for businesses when designing social media strategies is to grow a community to boost the engagement between customers and the brand. Therefore, all Social Media goals of the business must always be wrapped around this final aim.
Furthermore, make sure that the milestones and timeframes of the business’s Social Media goals must, at all time, remain achievable and measurable. They must be consistent with the business’s overall competitive strategy.
Finally, the business should always remember that all Social Media goal’s must, in one way or another, contribute to the profitability of their organisation. The goals must focus on not only building up the community, but also have to take into consideration how to engage that particular community into actively interacting with the business. This will lead to positive contribution’s to the sales margin and the sales volume of the business.
To know more and to get help Designing you Social Media Strategy, contact Maverick Mentoring for Business NOW.
Calling 03 9005 8275 or fill in the form on the Home Page of this website to receive a FREE 1-on-1 consultation.
